Unsplash

How Agents Get More Listings with SB-9 and SB-684

SB-9 and SB-684 give real estate agents a unique opportunity to generate more listings by helping homeowners unlock the hidden value of their properties. These laws simplify lot splits and create new housing opportunities, but many property owners don’t realize how they can benefit. By following a strategic process, agents guide homeowners through the lot-splitting process, securing more listings and increasing sales volume.

Step 1: Identify Properties That Qualify for SB-9 or SB-684

Agents start by finding properties that meet SB-9 or SB-684 requirements. This involves checking zoning laws, lot sizes, and other eligibility criteria specific to each city.

Under SB-9, both newly created parcels must have at least 1,200 square feet. Neither parcel can be smaller than 40 percent of the original lot area after the split.

SB-684 applies to properties up to 5 acres and allows them to be divided into a maximum of 10 separate lots. Each lot must be at least 600 square feet.

Using CityStructure, agents quickly analyze which properties qualify for a lot split and are worth targeting.

Not sure if your property is located in a Single-family zoned area?

Step 2: Educate Homeowners Through Mailers

Once agents identify qualified properties, they send targeted mailers to property owners. These mailers explain SB-9 and how it allows homeowners to split their lot, increasing its value.

A customized CityStructure property page with the agent’s branding builds credibility and ensures homeowners have detailed information about their lot’s potential.

Step 3: Order a Lot Split Analysis

After engaging with interested homeowners, agents order a professional lot split analysis. This analysis estimates the potential value of the new lot and provides data to help homeowners make an informed decision.

Agents work with professionals who assess zoning, infrastructure requirements, and market potential.

Step 4: Hire Surveyors to Complete the Lot Split

Unsplash

Once the lot split analysis confirms feasibility, agents hire surveyors to complete the subdivision. Homeowners typically cover the cost of this step after finalizing the split. Agents should have a network of trusted surveyors to ensure a smooth process.

Step 5: List the New Lot on the Market

After completing the split, agents list the newly created lot for sale. Since vacant lots attract different types of buyers, agents tailor their marketing strategies to appeal to developers, investors, and individuals looking to build custom homes. The key selling points highlight the property’s potential, zoning advantages, and construction opportunities.

Optional: Secure Buyers Before Splitting the Lot

To minimize risk and streamline the process, agents secure buyers before finalizing the lot split. Marketing the opportunity early to investors or builders helps line up buyers in advance, giving homeowners confidence to proceed.

Conclusion

By leveraging SB-9 and SB-684, real estate agents generate more listings and add significant value to homeowners looking to maximize their property’s potential. Through strategic targeting, homeowner education, professional analysis, and effective marketing, agents establish themselves as experts in lot subdivision, increasing their success in the real estate market.